Catholic mass live stream software, free one month trial. Learn more.

Social Communications Tool Kit

Issue Date: 20 May 2020

SOCIAL COMMUNICATIONS

Your digital presence is an important bridge to and touchpoint with donors. Now, more than ever, you should use your social channels to keep parishioners engaged and share stories of the incredible work you do and the spiritual resources you offer.

When posting, keep these best practices in mind:

  • Be consistent. Try to post at least 2-3 times per week (more if you are able) and vary a few of the days each week to keep your feed fresh and authentic. Remember you are crafting a conversation. Don’t “go dark” or allow long stretches of time go by without posting useful content to your audience.
  • Visuals are key. Use best-quality visuals with your copy to ensure your content is eye-catching and easy to see. Think phots, videos, graphics. We’ve provided corresponding, high-res visuals for the copy below.
  • Be part of the conversation. Read and respond to the comments and reactions to your posts. Respond to questions, address feedback and be sure thank followers regularly for their support.
  • Use hashtags. Be sure to include specific hashtags for your organization in each post.

Use the below content to augment your communications calendar. You’ll find the pre-written content organized by Evergreen content (always relevant; not linked to a time peg) as well as Time-Sensitive content (linked to a specific event date, etc.). Be sure to check back weekly as we continually add fresh content to the resource, building a large, ever-growing library of content for you to leverage.


EVERGREEN CONTENT

1. Map of Hope

  • Facebook: The power of Prayer! Check out this Map of Hope encouraging faith and prayer by inviting people to post prayer intentions and commit to praying the rosary. The map tracks each person’s place of prayer and provides a positive counterpoint to maps tracking COVID-19. Consider joining in! #mapofhope. https://themapofhope.com
  • Twitter: @TheMapofHope is a prayerful response to COVID-19. Join others in praying the rosary. Combat fear with hope. Prayer is contagious (the good kind). https://themapofhope.com
  • Instagram: The power of prayer! Check out this Map of Hope encouraging faith and prayer by inviting people to post prayer intentions and commit to praying the rosary. The map tracks each person’s place of prayer and provides a positive counterpoint to maps tracking COVID-19. Consider joining in! #mapofhope. https://themapofhope.com

Image: Screen grab a picture of the map and use it as the supporting visual in your posts.

2. Handwashing Catholic Style!

  • Facebook: Our friends at the Archdiocese of Dallas created this awesome infographic on hand washing, Catholic Style! Say one Our Father, one Hail Mary and one Glory Be while washing your hands. It’s good for the body and the soul. For more information about handwashing, see the CDC’s Handwashing website: https://www.cdc.gov/handwashing/index.html @DallasCath
  • Twitter: Hand washing Catholic Style. Good for the body and soul! @Dallascath #CDC #handwashing
  • Instagram: Our friends at the Archdiocese of Dallas created this awesome infographic on hand washing, Catholic Style! Say one Our Father, one Hail Mary and one Glory Be while washing your hands. It’s good for the body and the soul. For more information about handwashing, see the CDC’s Handwashing website: https://www.cdc.gov/handwashing/index.html @DallasCath

Image: Handwashing infographic (Download High-Res image here)

3. Thank You Essential Workers

  • Facebook: A heartfelt thank you to all the essential workers who put their lives on the line for all of us. We are deeply grateful for your selfless commitment and heroic service. Thank an essential worker in your life in the comments below! #ThankYou #EssentialWorkers
  • Twitter: A heartfelt thank you to all the #EssentialWorkers who put their lives on the line for all of us. We are grateful for your selfless commitment and heroic service. #ThankYou
  • Instagram: A heartfelt thank you to all the essential workers who put their lives on the line for all of us. We are deeply grateful for your selfless commitment and heroic service. Thank an essential worker in your life in the comments below! #essentialworkers

Note: Be sure to respond to comments and engage with followers as they respond to your call to comment.

4. Sing Along

Image: Share link to video - https://www.youtube.com/watch?v=RF0DIpFOoBg&feature=youtu.be

5. First Communicants

  • Facebook:Join us in praying for the children who await to receive the sacrament of First Holy Communion. Share your first communicant’s name below.
  • Twitter: We pray for our children who await to receive the sacrament of First Holy Communion.
  • Instagram: Join us in praying for the children who await to receive the sacrament of First Holy Communion. Share your first communicant’s name below.

6. Confirmandi

  • Facebook: Join us in praying for our Confirmandi as they await the sacrament of Reconciliation. Share your Confirmandi’s name and chosen saint name below.
  • Twitter: We pray for our Confirmandi as they await the sacrament of Reconciliation.
  • Instagram: Join us in praying for our Confirmandi as they await the sacrament of Reconciliation. Share your Confirmandi’s name and chosen saint below.

7. What’s Cooking?

  • Facebook: What’s cooking? Updating the (INSERT PARISH) parish cookbook – COVID-19 style! Share your favorite recipe below.
  • Twitter: Check out what’s cooking at (INSERT PARISH NAME). Insert link to Facebook or Instagram page.
  • Instagram: What’s cooking? Updating the (INSERT PARISH) parish cookbook – COVID-19 style! Share your favorite recipe below.

8. Copy (this can be a repeating weekly post across your platforms – post on Friday or Saturday)

  • Facebook: We look forward to coming together again virtually. Join us Sunday to celebrate (INSERT LINK).
  • Twitter: We look forward to coming together again virtually. Join us Sunday to celebrate (INSERT LINK).
  • Instagram: We look forward to coming together again virtually. Join us Sunday to celebrate (INSERT LINK).
Image:
  • Create a graphic that showcases a special feature of your church as the background (i.e. the altar, a stain glass window, etc.) and include the following copy as an overlay:
    • We look forward to coming together again virtually. Click this image for the link to Sunday Mass

9. Showcase Your Parish Happenings

  • Facebook/Twitter/Instagram:
    God is Good! (Insert copy about something special your community did this week. For example – students collected donations for a shelter, or your parish sponsored food delivery to front-line workers, or a special celebration parade, etc.). Support our mission (hyperlink to giving page on website).

Image: Post best-quality image you took from activity


TIME-SENSITIVE CONTENT

1. Fourth of July

While out of the respect for the safety of its residents, cities will not be able to host its traditional fireworks and parade this year, share social media posts appealing your parishioners to join your campaigns for some other fun online activities. Here are some easy fundraising ideas for your community.

If you are hosting a fundraiser or church mass online, add the link to your giving page. Inspirational quotes are a great way to draw them in.

Sample posts:
- Wishing you a safe, happy Independence Day! Let’s celebrate our great nation as we honor those who serve to keep it free. We hope that you will join us for an online fundraiser as part of the program, (Enter the campaign name and link here.)

- "America is a tune, it must be sung together." - Gerald Stanley Lee

2. Graduation (post based on your organizations graduation date)

  • Facebook: Congratulations to the (insert school name) Class of 2020! We tip our caps to you. We are so proud of all your accomplishments and wish you every success in the future!
  • Twitter: Congratulations to the (insert school name) Class of 2020! We tip our caps to you. We are so proud of all your accomplishments and wish you every success in the future!
  • Instagram: Congratulations to the (insert school name) Class of 2020! We tip our caps to you. We are so proud of all your accomplishments and wish you every success in the future!

How Do You Get Started?

Just fill out a short form below and we'll contact you with more information.

Contact Us

Office Location

2 N Riverside Plaza, Suite 1350 Chicago, IL 60606

Phone Number

Tel: (312) 929 - 2306
Fax: (312) 893 - 2038